This awesome spreadsheet comes from the Community Foundation of Santa Cruz. It is used to track the progress of their blog against goals of increased traffic, subscribers, and engagement on a monthly basis. The spreadsheet was inspired by another organization, Compass - both are participants in my “Measuring the Networked Nonprofit” peer learning group.
Extra credit for their visualization of the results too which was done with extreme customization of the charts feature in Excel.
If you want a copy of this spreadsheet, it’s here: