Download Spreadsheet Here
Given that Facebook reach is down, measuring your content and engagement here is really important. Here’s some great tips from Mari Smith that identify what aspects of your content or FB presence you should measure. These are great for designing controlled experiments.
Whether you pay to play or focus on content that resonates more with your fans, you want to measuring what works here.
Mari Smith: Tips on What To Measure
How To Do Controlled Experiments on Facebook